Copywriter: Rodrigo Aldrett
Art Director: Levy Andrade
Young Lions Brief
Uber wants to take action against the problem of driving drunk by raising awareness and helping to prevent it.
Insight
Drunk people don’t care about driving drunk.
Idea
Wherever there’s a nightclub or a bar, there are tons of parking meters. And guess what?
The first thing people do when arriving at a bar is park their car.
That’s our cue.
Let’s grab their attention while their judgment hasn’t been compromised and reward them for choosing wisely.
Drivers are going to see a special Uber QR Code printed on their parking meter ticket. As soon as they scan it, their Uber app starts counting the time they’re inside the bar. The longer they’re in the bar, the more Uber credits they get to pay for their ride home.
Mr. Zenizo 