Brief
Cerveza Corona wanted to turn Corona Cero (their non-alcoholic beer) into a cool product; into a product that people would order when they went out.
However, we couldn’t tie it to road security, it had to be a social aimed campaign.
The Idea
Let’s collaborate with Tinder (or Bumble) to prioritize matches among people who have in their profile settings that they don’t drink.
Whenever there’s a non-drinkers Match, Corona Cero sends the first message to state that their both non-drinkers and that they will have a complimentary 6-pack of alcohol-free beer for their first date.
Mr. Zenizo 