Huawei

Copywriter: Rodrigo Aldrett
Art Direction: Giuseppe Huerta & Rodrigo Aldrett

Brief
Huawei wanted to introduce the new products as static posts on Instagram. They wanted us to sell a lifestyle. We decided this had to be a headline campaign. Clean, simple, insightful.

I stretched it even further. Can we sell the product without showing it? After all, the best thing about any decent set of headphones has nothing to do with looks.