Copywriter – Rodrigo Aldrett
Art director – Jorge Díaz
Future Lions Brief
Create any solution for any brand but only in a way that wasn’t possible three years ago.
Challenge
We wanted to have fun, so we thought about the most challenging product we could solve. Mustard. That’s right, mustard. So we did a little research and decided we liked Grey Poupon’s advertising. It was challenging indeed.
Idea
Let’s help Grey Poupon refine more people through an AR app. It’s like a real-time cheatsheet for under-developed neanderthals like ourselves.
We were eating hamburgers at the time and dripped mustard on our shirts. Told ya. Neanderthals.
Mr. Zenizo 