Copywriter: Rodrigo Aldrett
Art Director: Rodrigo Aldrett & Giuseppe Huerta
Clio Emerging Award Brief
Budweiser is making a great effort to fight global warming; like switching to renewable energies. They want people to know that.
Insight
Nobody likes a warm beer. The warmer the planet gets, the quicker our beers are going to warm up.
Idea
Let’s use the bottle labels as parchments to communicate Budweiser’s efforts and get people to sign the pledge. This is a pledge for beer lovers, by beer lovers. Here’s to keepin’em cold. Cheers.
Mr. Zenizo 