Copywriter: Rodrigo Aldrett
Art Director: Levy Andrade
Young Lions Brief
Barcel, being a brand so passionate about concerts, wanted to do something about sexual harassment in music events. They wanted to generate awareness about this problem among the audience.
Insight
People are aware of these things happening. However, they don’t know how to act when faced with them.
Idea
Let’s play with our viewers’ conscience and turn them into accessories to the crime. However, as in life, let’s give them the opportunity to decide how to act. Will they hit the “Skip Ad” button and be heroes, or witness a slow-motion spank?
The choice is theirs.
Mr. Zenizo 