“Every ad adds. Make sure you’re not where the shit is or you’ll die a stink.”

“Creativity should be more than just a buzzword.”

On life
Can you justify your existence?
You are here. Taking what is not yours, from the world; which is not yours.
How can you make up for it?
If you accept to live, do your best at becoming worthwhile.
No person, god, or universe owes you anything.
In fact, it is you who is in debt.
Your face, your body, your intelligence, your position; none of these were made by you.
They were awarded to you.
So you owe.
You owe to take care of your body.
You owe to take care of your mind.
You owe to take care of everything in this life that is awarded to you and improve upon it.
So that when the time comes, when you give it all back; you give it standing straight.
Free at last. Knowing your debt has been repaid.
Knowing you lived fully.

On wealth
If you want to be rich, focus on quantity. If you want to be wealthy, focus on quality.

“Whoever says that someone ‘was ahead of their time’ is fucking delusional. No one is ahead of their time; they just have a dream so big and a conviction so strong that they push the world in that direction.”

“Misfits don’t change the world; misfits with initiative and persistence change the world because they’re so uncomfortable by it that they have to shake it up a bit and mold it to satisfy their standards.”

“Practice becoming.”

“Spend every waking moment making it better.”

“Giving your 100% is bullshit; that’s not improving. 101% rule.”

“Over-specialization leads to extinction.”

“We can’t be late to change the world.”

“Always do the right thing, just make sure you do it fuckin’ right.”

“I believe in the beauty of function, and also in the function of beauty.”

“Darkness is to light as stress is to action.”

“Think in negatives.”

“Focus on being better, not different. If you focus on being better the result is always different.”

“Great entrepreneurs & innovators are people who can sanely be insane.”

“A true innovator can tell the future the same way a painter sees the future by staring at his/her canvas.”

“Don’t compromise your dreams. You get 1 life. Get it right.”

“The world’s greatest opportunities lie where the world’s greatest challenges are.”

“Maybe the three most important skills in life are: reading, listening and asking good fucking questions. Obviously, critical thinking is implied. “

“People often become overwhelmed by who they want to become or what they want to achieve and then they just don’t do it. Focus on being better today. Simplify”

“Stop-doing lists are as important as to-do lists.”

“I can’t understand why some people prefer to sleep and dream than work. I would rather be awake and work on my dream.”

“For business: when innovating – surf, when executing – jeet kune do, when under attack – win chun.”

“We don’t get peace through order, control, and management. We get it through peace.”

“The world is your playing field. Life, your game.”

“Just fuckin’ play.”

“The greatest project you will ever work on is yourself.”

“Here’s a beautiful yet troubling paradox: the world is perfect…for humans to work together on making it perfect. We have an exciting challenge”

“Reality is an illusion that anyone can bend and mold if they just choose to. Read between the lines. See the holes in the tissue. Think in negatives.”

“Interesting how people accept a mindset and a framework structured by society to disable them.”

“If you don’t hunt your dreams, they will most certainly haunt you as nightmares.”

“Specializing means limiting. Live trying to become a specialist and you’ll live a very limited life.”

“Mediocre companies are made by mediocre people; great companies are made by great TEAMS.”

“The most contrarian/rebel thing is to think for yourself.”

“Make the world work for 100% of humanity.”

“You can’t call yourself a designer if all you do is styling.”

“What is the single most important thing we should be thinking about right now?”

“The reason people don’t achieve their dreams is that they get seduced by distractions disguised as opportunities.”

“Truly caring about what you do brings great results. You can’t even imagine.”

“Imagine how different the world would be if people actually did what they love. That’s how Utopia becomes real.”

“Creating a company should never be the end goal, it’s only a mean for a project to add value to the world. That’s the goal.”

“The world is perfect…for working on making it perfect. There’s still so much to do.”

“The world needs you somewhere doing something. Find it.”

“The truth is, if you don’t add value, you subtract it. There’s no grey area.”

“Don’t design to be noticed, focus on subtle masterpieces. Everyone else’s loud and shitty designs will make yours stand out.”

“The majority of the world is poorly designed. I don’t get why people put up with shitty work.”

“If God walked around on Earth, music would be his footprints.”

“Quantity makes you rich. Quality makes you wealthy.”